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The Farah brand was founded in the US. However, it didn't become the iconic brand it is today until it reached the UK in the 1970s. The original Farah slack, made from hopsack canvas, was unlike anything available at the time and became an instant hit with various tribes in fashion and music. For the Mods, Casuals and Rocker-Billys of the 1970s through the Britpop artists of the 1990s, Farah was the brand of choice and the now famous Gold F, a badge of honour.